I was contacted by Tapinoma to try out their new iPhone application Easycontact (itunes link). Since rebranding my company I had been thinking of creating new business cards and was looking around the web for inspiration. Everything I do deals with digital media and I rarely passed out the old business cards. People already had my contact information or it was just easier to send an email or punch it in my phone.

I still think the act of business cards, pushing information from one to another is still relevant, but not so sure the physical medium is still as efficient as it used to be. I connect with quite a few people digitally through email or sites like Twitter, Facebook, and LinkedIn. Having connections through those channels allow me to meet new people and exchange information.

So where does Tapinoma Easycontact come in? Easycontact makes it easy to exchange vCards via email to any user or wifi if another iPhone user is running the software as well. It also allows for transferring via audio, but I was unable to test this feature. Having email and wifi is enough for me and it performed as expected. It takes the traditional sense of business cards into the digital age.

The screen on the left shows the main interface. It’s very clean like most iPhone applications. The method of transport buttons are across the bottom: email, wifi, and audio. Across the top you select what information you would like to send out: your card, another person’s card, a group of cards, or a photo. You are also able to select which vCard information is sent through the settings page.

The application is simple, but clever and it just works. The price point seems to be about right. I’ll have to use it some more and see how it fits into my business. If other iPhone users adopt this application I can see it being very useful, but even without other users it does a good job.

If you have any questions, as always they’re welcome.